Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099

Fab, best box dyes out there.100% grey coverage.

Beautiful colour on dark brown and on lightened blonde streaks! Barely any fading and it's been a few weeks. Very happy with the colour, it's a nice deep jade colour so it's actually quite subtle with steaks of it in dalk hair. Easy to mix and apply, I will be buying again.

Love this shade,I get lots of compliments in the street,so others seem to like this colour too. It does start to fade after each wash although it says permanent, your greys will start to come through after a couple of weeks. I tend to re apply about every 2 months.

I used the Amethyst Chrome on my hair which is a medium brown with highlights. Some of the brown is dyed over the highlights and I had this done 2 weeks ago by a hair dresser using salon dyes.I wanted to use Amethyst Chrome for purple highlights and I was very surprised with the results. Exactly what I wanted! I have had this done previously, but done by a senior stylist at a credible salon who used a different purple dye and it was horrible, so decided to try this kit and do it at home.Firstly, my husband applied the dye onto parts of my hair which we selected together and wrapped those sections in strips of kitchen foil.Secondly, we did not apply the dye onto the roots/scalp, only close to them as I was worried it would stain my skin purple. I did stain my hand purple by accident, but found the dye came off my skin after having a shower.Lastly, I left the dye in the foil for 60 minutes, not 30 minutes which the box states.Once the 60 minutes was up, I rinsed my hair in warm water in the shower until the water colour from my hair ran clear.Then I washed my hair in sulfate free shampoo, it’s important to do this as sulfate shampoos are known to strip colour (head and shoulders are the worst!). For me I use living proof curl shampoo.The conditioner included is excellent. Every week I soak my hair in Jamaican Mango & Lime Original Black Castor oil and leave in over night before washing. I found the conditioner that came with the dye kit gave me similar results, yet I had only left it in my hair for 30 minutes. If you use the Castor oil method, be warned the oil soaks into pillow cases so I use a case I’m not bothered about and it washes okay.The end result, vibrant colour that did not bleed into the highlights that I have in my hair. I will for sure be using this again.I think it’s important to add, there is no such thing as permanent purple dye (as hair dresser informed me). It will just stay in longer than semi permanent. It will eventually wash out without a trace, but to keep it in as long as possible, always use sulfate free shampoo and don’t wash you hair in hot water, try to keep it cool.Please note, phone struggled to capture the colour accurately, but it is much nicer in real life.Hope this review helps.

First time dying, so used on virgin undyed brown hair (see before and after images) and it turned out really well. Used the whole bottle and left on for just over 30 minutes.Super easy to apply and did not stain skin at all, nice floral smell, and comes with a good conditoner sachet. Colour is very vibrant in direct sunlight, and more midnight blue indoors.Would suggest leaving the conditoner in for at least 5 minutes and avoid washing (even with water) for the first 2-3 days to maintain as much colour as possible as some does wash out (hence 4 staes). My hair is super brittle and thin, so long conditioning was a must for me.

nice colour and a good product that daughter loves having left school and heading for college. It covers her red hair and gives it a darker purply tinge.

I had brassy gingery dyed blonde hair, but I'm in my wonderful peri-menopausal stage of thinner hair, and the grey curls are starting to shove their way through! Sniff!So, thought I would have to just embrace the grey and be old! Then I tried this (God I sound like an advert lol) and WOW, the ginger went, the greys went, my hair felt glossier, and I really love the ashy blonde! At first though, parts of my hair were quite blue, not adverse to this, but within 2/3 washes that had gone and left with shiny manageable hair!It'll never be perfect, I've been dying my hair for 35 years lol (was 10 when I started!) but its so much nicer after using this. x

This is the only hair dye use and it lasts about three weeks on my roots before they grow out.