ARCTIC FOXVegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)
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ARCTIC FOXVegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)

4.3/5
Product ID: 381547147
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Details

  • Color
    PURPLE AF
  • Package Information
    Bottle
  • Product Benefits
    Vivid and hair
  • Brand
    ARCTIC FOX
  • Item Form
    Cream
Long-lasting
🌱Vegan formula
🦄Vibrant color

Description

🌈 Unleash Your Inner Unicorn with Purple AF!

  • MIX MATCH - Unleash your creativity by blending with other shades for unique results.
  • SWEET SCENT - Enjoy a delightful fragrance while you dye—goodbye chemical smells!
  • COLOR VERSATILITY - Transform your look with a deep, true purple that shines on all hair types.
  • GENTLE NOURISHING - Condition your hair while you color—no harsh chemicals here!
  • CRUELTY FREE CONFIDENCE - Feel good about your choice with a product that's 100% vegan and cruelty-free.

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye in Purple AF is a versatile, deep purple hair dye that works beautifully on various base colors. Made from vegan ingredients, it conditions your hair while providing vibrant, long-lasting color without harmful chemicals. Perfect for mixing with other shades, this dye is gentle enough for frequent use and leaves a sweet scent.

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Reviews

4.3

All from verified purchases

M**E

Happy with it at first

I bought this product multiple times. Got purple, pink and teal. I bought it back in April of 2025. It is now June 2025. My daughter and I have been doing this temporary semi-permanent dye for Easter. It's our tradition if you will. I love the pink. I love the purple. They came out great and vibrant and they faded away. Great! As for the teal, it came out great but here I am in July and my daughter and I are both naturally blonde and the color will not go away. It is like this nasty green color for any blondes out there when you go swimming too much and the chlorine makes your hair turn that mildewy green kind of algae green. That's what it looks like. And today I highlighted my hair with blonde cuz I didn't want to bleach my hair but I highlighted it with bleach and the color still won't freaking come out. I am so not happy for warnings. The teal/ blue will not come out of your hair. It will just fade and stay there! I really do love this brand and I'm not going to stop using it, but that color is a no-go for me personally. Hope that helps. Anyone out there? Looking for a detailed description.

A**R

CAITLYN IS GORGEOUS!

I used 3/4 of a tube on my just-touching-shoulder length hair. I did not bleach my pretty dark brown hair with silver speckled in. Under a microscope, my silver hairs are completely clear, so the dye does make it metallic indigo under bright white lights. But can we talk about how gorgeous Caitlyn is on natural dark hair?! It looks almost black with an indigo sheen. I LOVE it! Buying more to keep on hand since it seems like it's a limited edition color. Advice: Use gloves and petroleum!!!! It WILL stain your hands, face, ears, neck and white porcelain tub. It left specks on my black shirt. I would also suggest gloves for the first shampoo after the initial rinse out. The blue will eventually come out of the tub. Leave it to dry and then use scrubbing bubbles foaming bleach for 2 rounds (not back to back, wait a day or 2, and use on a dry tub). This trick has also helped with wrath, purple rain, green phantom and transylvania mixes.

N**E

Might want to leave on longer to cover greys so it’s not so bright

So this was a hit. My daughter’s hair is lighter shade of dark brown and she’s been wanting to play with coloring it for a while but all the colors she wanted required a bleaching process. After reading, literally, all the reviews for this brand I decided to give it a try. She absolutely loves it and now wants me to go up higher with the color. I agreed to do the ends because if she hated it, her sister could just cut it off. I’m so glad she’s happy with it cuz she’s been bugging me for so freaking long lolWe used PoseidonI also bought the Purple AF and I turned my grey hair a bright purple(not complaining at all)I’m sure of i would have left it in longer it would have come out not so bright. I left both of ours on for an hour. Being that she has virgin hair, the color took phenomenally. I usually color mine darkest blue so it has blue undertones. Might go blue on top next time

S**M

Gorgeous color but have some reservations about the new packaging and formula

Love this color! Finally a cool-toned dark blue that won't fade green! I've been mixing a similar color myself but it took like 4 different shades. I still added about 3 drops of Transylvania and a decent squirt of Purple AF to make it a bit darker and more of an electric indigo shade, as I needed to cover my double-process bleached and toned overgrown roots, the faded patchy blurple from my previous mix, and some weird lavender spots on my ends where the toner from my last bleaching sessions took a little too strongly. It covered everything perfectly except for a mini band where I didn't want to overlap where I'd previously bleached toward the front of my head, as I'm a natural level 2 with super healthy compact cuticles and it requires multiple lifts just to get to a level 7/8. I waited 2 days after bleaching (and deep conditioning) to wash my hair and let it air dry before coloring and as usual with Arctic Fox my hair feels healthy and back to normal.I like the tube format but wish it came with a key to avoid product waste as the metal is thicker than even some of my medication tubes and won't flatten and push the product toward the opening on a countertop edge like some other metal tubes do. Sorceress and the other colors I've seen in the new packaging is a bit thinner in consistency than OG colors in the plastic bottles but I personally like the thinner formula as I have very thick hair and it helps make sure I can fully saturate every strand. I only hope at this point that the change to make it thinner doesn't alter the strength of the color and make it fade faster or stain my tub and towels. I wish they'd gone with a full 6oz tube, especially for the price, as opposed to 5.6oz, as I need 4oz to cover my short thick blunt bob (with full undercut - I have a ton of hair) and still need leftovers to add to conditioner. I also have some concerns about the colors possibly changing over time inside the metal tubes, especially once opened.The one downside of Sorceress is that the grey hairs I have in my undercut - which are actually white and I love them and can't wait till I'm 100% white - don't take the color but stand out even MORE and look even whiter/brighter against my near-black hair. This also means my colored conditioner (I do at least 50%-66% dye mixed into the conditioner or else it won't stick and looks pastel, especially if applying to damp hair) which might tint my roots a teeny bit when they grow in - I dunno if it will show up on level 2 hair at all but I doubt it. However it DOES mean it will brighten my white/grey roots so they're even more noticeable.I think that Sorceress would make a great toner if diluted for those of us with very dark hair lifting to a 7/8 to neutralize the yellow-orange tones whereas most traditional toners are either temporary like shampoos/conditioners or require hair to be a level 10 to work properly.

M**A

Game Changer! No more box dye!

1st photo at 16 using box dye constantly.2nd photo after 3 years using Arctic Fox.This color doesn‘t last long, but my hair is so much healthier, I used to use box dye since I was 16 and my hair never grew past shoulder length but since switching to this 3 years ago, my hair is now to my mid back! I never thought it would get there but it really has.I touch up every two months and only go through one bottle every 4 months.I am a natural blonde so when this fades it is more like an emerald green at the roots and I get so many compliments asking what I use.I could also attribute my use of rosemary oil on my roots the day before wash day but I do think this has really helped my hair a lot in the growth department.Definitely recommend over box dye if you want fuller, longer, healthy hair. But if you are looking for longevity, this isn‘t it.

Common Questions

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TrustScore 4.5 | 7,300+ reviews

Vikram D.

The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

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TrustScore 4.5 | 7,300+ reviews

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Farhan Q.

The delivery time was excellent, and the packaging was secure.

2 months ago

Arctic Foxvegan And Cruelty Free Semi Permanent Hair Color Dye | Desertcart KUWAIT